Ann-Geddes. Photographer and best selling author.

Multiple New York Times and internationally bestselling author, Anne Geddes creates images that are boldly imaginative and iconic. Anne Geddes’ award-winning books have sold nearly 19 million copies worldwide and have been translated into 24 languages. Her work is published in 83 countries. Anne and her husband, Kel Geddes, support philanthropic work built around their deeply held belief that every child must be protected, nurtured, and loved. 

Latest project

As Ambassador for The Woolmark Company, Anne is using the purity and beauty of 100% pure Australian Merino Wool as inspiration to create her 2014 calendar. (Available in 2013)

Anne is currently hard at work in the studio, photographing babies in beautiful props and surroundings, to create her iconic images, all taking advantage of the wonderful qualities of wool.

Anne has joined forces with The Woolmark Company, to highlight the health benefits of Merino wool for babies – from baby wear through to swaddles and blankets.

Health and safety is always paramount in parents’ minds (naturally in Anne’s mind also) when it comes to making choices about what products to use on their infants.

For centuries, mothers have been wrapping and swaddling babies in natural fibers to keep them warm and comfortable. Merino wool is the modern-day natural fiber of choice.


Philanthropic Trust

Anne Geddes and her husband and business partner, Kel, are committed to “giving back” and honouring the preciousness of children. Since 1992, designated funds from the range of Anne Geddes products have been donated to organizations around the world to help prevent child abuse and neglect.

To date, the non-profit Geddes Philanthropic Trust has donated more than US$4.5 million in Australia, New Zealand, Asia, Europe, and the United States.


The mission of the Geddes Philanthropic Trust is threefold

  • To raise worldwide awareness regarding issues of the prevention of child abuse and neglect.
  • To provide funds to selected institutions or groups that can make a direct difference.
  • To fund selected Fellowships around the world, as incentive for doctors and other medical professionals to train and continue to work in this very important area.